SMILE respects your privacy, and we are committed to protecting it. We provide this Privacy Policy ("Policy") to describe the personal information that is collected when interact with SMILE whether through our web site or telephone. By using our site, or otherwise providing information to us, you are accepting the practices described in this Policy.


  1. Scope of This Privacy Policy
  2. Personal Information
  3. Collection of Personal Information
  4. Personal Information you provide
  5. Automatically Collected Personal Information
  6. Personal information From Other Sources
  7. Our Use of Personal Information
  8. Disclosure of Personal Information
  9. Product or Service Fulfillment
  10. Access to Personal Information
  11. Security of Personal Information
  12. What Can You Do To Protect Personal Information
  13. Changes to this Policy
  14. How to Contact Us

Scope of This Privacy Policy
This Policy applies to personally identifiable personal information, or "personal information," that we may collect when you interact with us, such as when you make a payment, place an order, sign up for an activity, or contact customer service. This Policy also applies to personal information that we may receive from our partners and third-party sources.

Personal Information
Personal information under this Policy is personal information that we directly associate with a specific person or a company, a business, or an organisation, such as the person's name, address, phone or fax number, email address, account information and credit card information.

Collection of Personal Information
We collect personal information about you in the normal course of our business when you use our site or when you use our services or otherwise interact with us. Various ways in which we may obtain personal information from you are described below.

Personal Information You Provide.
We collect personal information about you through your interactions with us, e.g. when you phone us, or email our customer service representatives, or via the web site.

Automatically Collected Personal Information.
We receive certain types of personal information automatically whenever you use our services. For example, when your web browser accesses our site, we obtain certain types of personal information, such as your IP address, the type of browser you use, and the page you visited before visiting our site.

Personal information From Other Sources.
We may receive personal information about you from other sources. For example, a third party may order our services on your behalf.

Our Use of Personal Information
We use the personal information we collect for a variety of purposes; for example, to provide products or services, process and complete transactions, ship or otherwise deliver goods or services, respond to requests, make internal business decisions, evaluate available offers and make decisions about services offered, protect our rights or property, create products and services, anticipate and resolve actual or potential problems with our products and services, and inform you of SMILE products, services and offers that we believe you will find of interest.
Below are some additional, more specific examples of how we may use personal information:

  1. We use your name and postal address to provide our printed catalog and other materials via the mail. SMILE sends emails about news and events, and general promotions.

We use your billing and credit card personal information to process your orders for products and services, to deliver products and services to you, and to bill you for them.

We may use your personal information to verify and validate your identity.

We may aggregate information about your activities and services to help us determine your potential interest in other products or services.

For marketing and similar purposes, we may use personal information to offer products and services from us. We also offer opt-out choices, which you may access by clicking on the link.

We keep information as a record of our interactions with you. If you place an order or otherwise deal with us or our representatives over the telephone, we may record the conversation. Personal information referenced in the call may be recorded or entered into another media (e.g., a computer). We may also keep logs of online chat and emails we receive from you.

We may provide notice of unauthorised access or other invasions of certain security systems, as required by law or otherwise. We may do so by posting notice on our site or sending notice to any email address we have for you, or by other means. You understand that notice to you will count as notice to others using your account or membership and you agree to pass this notice on to them.

We may use personal information about you in an attempt to do any or all of these kinds of things: (i) prevent or investigate fraud, crimes, unauthorised use of personal information or the site, or economic or personal harm to anyone (including SMILE); (ii) facilitate recalls or cancellations; and (iii) to investigate, protect, defend, or enforce rights and property of SMILE or anyone else. In listing these types of actions where we may use personal information, we are not promising to take any such action and we will take or not take such action in our sole discretion.

It is impossible to list every lawful use that we might make of personal information and the above examples are not intended to do so - they are only a general description and are for illustration.

Disclosure of Personal Information
Except as described in this Policy, our business practice is to not disclose personal information about you outside of SMILE without your consent. We disclose personal information as follows:

Product or Service Fulfillment. We may disclose personal information to third parties who complete transactions or perform services on our behalf, transactions on your behalf, or transfers related to providing products or services to you. Through contracts with these third parties, we restrict the manner in which they may use and disclose personal information about you without your consent.

Access to Personal Information
We do not maintain all personal information in a form that can be accessed or updated by you and some items may not be changed (e.g., transaction records). Accordingly, we will determine what may be accessed and how; we may also keep a record of changes (including deletions) and disclose them for lawful purposes. We keep personal information for as long as we think is necessary or advisable and we reserve the right to retain it to the full extent not prohibited by law. We may discard personal information in our discretion so you should retain your own records. Often it is not feasible or advisable to discard personal information (such as commingled personal information), so we reserve the right to retain it but treat it as inactive or discarded. You may make a request for us to update personal information (that is eligible for updating) by contacting our Customer Service department via email, telephone, or mail (see; typically it takes us about two days to process an update request and we reserve the right to take longer.

Security of Personal Information
SMILE takes physical, electronic, and procedural measures to protect personal information from unauthorised access, use, or disclosure while it is under our control. Even so, security breaches and mistakes may happen and we do not guarantee the security of personal information. SMILE employs Secure Sockets Layer (SSL) technology to encrypt during transmission the payment card personal information you input when placing an order on our site. SSL is a commonly employed method of encrypted communication used on the Internet. Except for those transmissions, you should assume the site is not encrypted. Email communications and online chat are not encrypted, so do not include sensitive personal information in them. "Phishing," imposters, and fake websites are a fact of modern life.

What Can You Do To Protect Personal Information
At any time, if you believe personal information about you within our control has been accessed by unauthorised persons, please contact us. An important part of ensuring the security of personal information is your own effort to protect it against unauthorised access or use.

Changes to this Policy
This Policy replaces all previous disclosures we may have provided you about our personal information practices. We will update this Policy if our practices change or if laws or regulations require that we change it. If we decide to disclose personal information in a way that is materially different from that which was stated in this Policy at the time personal information was collected, we will notify you by posting notice of the change on our site and on this page for a reasonable period before we implement that change and, if feasible, will give you an opportunity to opt out of the proposed use of personal information.

How to Contact Us
We respect your privacy and are committed to effecting the policies described in this Privacy Policy. If you have any questions, comments or concerns about this Privacy Policy or about our privacy practices, please call our customer service representatives at 07944 300 959 or send an email message to You may also direct your privacy-related comments or questions to the following address:

  •                 Smile Photo Booths Limited, Attention: Privacy Officer, 64 Mousehall Farm Road, Brierley Hill, West Midlands DY5 2NJ